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17min chapter
Pricing challenges in PLG | Kyle Poyar
Growth Machines: Combining Product-Led Growth and Sales
Product-Led Growth Strategies and Business Evolution
The chapter delves into the compatibility of Product-Led Growth (PLG) with different company goals, market sizes, and sales complexities. It emphasizes aligning customer purchasing preferences with PLG approaches and the challenges and benefits of implementing PLG in diverse business settings. Additionally, it discusses the evolution of marketing channels towards community strategies and social media and stresses the value of not neglecting PLG efforts when transitioning to enterprise customers.
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