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3min chapter
Pricing challenges in PLG | Kyle Poyar
Growth Machines: Combining Product-Led Growth and Sales
Navigating Pricing Challenges in Product-Led Growth Strategies
Exploring the challenges and strategies for companies transitioning to a product-led growth model, focusing on the significance of free trials, affordable entry points, and simplicity in pricing. The chapter also covers the shift from traditional enterprise pricing to usage-based models, emphasizing the balance between generosity and profitability in free offerings.
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