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Pricing challenges in PLG | Kyle Poyar

Growth Machines: Combining Product-Led Growth and Sales

CHAPTER

Navigating Pricing Challenges in Product-Led Growth Strategies

Exploring the challenges and strategies for companies transitioning to a product-led growth model, focusing on the significance of free trials, affordable entry points, and simplicity in pricing. The chapter also covers the shift from traditional enterprise pricing to usage-based models, emphasizing the balance between generosity and profitability in free offerings.

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