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Practical Founders Podcast
#124: From Services to SaaS Products to a Successful Acquisition in India - Sunando Bhattacharya
Dec 27, 2024
Sunando Bhattacharya, Co-founder and former CEO of Apiculus, shares his journey from IT services to a thriving cloud technology venture. He discusses the challenges faced while transitioning to a product-first model and the strategic acquisition by Yotta. Key topics include India's tech evolution, the significance of strong team culture, and navigating the COVID-19 pandemic's impact on business strategy. Sunando emphasizes the importance of understanding customer needs in emerging markets and the resilience needed to thrive in entrepreneurship.
01:05:41
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Quick takeaways
- Sunando Bhattacharya's successful transition from services to products illustrates the importance of customer-focused development in creating viable software solutions.
- Navigating challenges during the COVID-19 pandemic highlighted the significance of resilience and flexibility in sustaining business operations and growth.
Deep dives
Transition from Services to Product
The journey of transitioning from a services-based business to a product-oriented company is highlighted, showcasing how Sunando Bhattacharya co-founded Epiculous based on his previous experience in cloud technology. Initially starting in 2013, the focus was on building a robust services business before identifying the potential for a software product tailored for telecoms and data centers. Key to this transition was their approach to first secure a customer before fully developing the product, resulting in invaluable insights and adjustments to meet market needs. This customer-centric development strategy set the foundation for their eventual success in a competitive industry.
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Discover
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