
Acquired Microsoft Volume II
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Jul 22, 2024 Explore Microsoft's remarkable journey from the pinnacle of success in the 90s to navigating legal battles in the early 2000s. Discover the fierce browser wars against Netscape and the complex antitrust lawsuits that reshaped its image. Uncover how Satya Nadella revitalized Microsoft’s culture, pushing for innovation and cloud solutions like Azure. Delve into the company’s ambitious forays into mobile and gaming, alongside pivotal investments like Facebook, all while grappling with the challenges of evolving technology and consumer expectations.
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Enterprise Agreements
- Microsoft pioneered enterprise agreements (EAs), bundling software and creating sticky, recurring revenue.
- This model capitalized on software's zero marginal cost and fostered customer lock-in.
The Downside of Enterprise Focus
- Prioritizing IT's needs over user experience can hinder software quality, especially in the consumer space.
- This became apparent with the iPhone's emergence and the rise of "bring your own device."
Microsoft's Bid for Yahoo
- Microsoft's attempted $47 billion acquisition of Yahoo in 2008 aimed to boost their search market share.
- The deal, though potentially lucrative, fell apart due to disagreements and concerns about integration.












