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Microsoft Volume II

Acquired

CHAPTER

Microsoft's Search Struggles and Missed Opportunities

This chapter explores Microsoft's challenges in competing with Google in the search and browser markets during the late 2000s. It discusses key moments like the failed acquisition of Yahoo and the implications of Microsoft's innovations, particularly with Bing and Hotmail. The conversation highlights the evolving dynamics of online advertising and the missed chances that could have shaped Microsoft's market presence.

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