The Foundr Podcast with Nathan Chan
504: The State of Email Marketing in 2024 | Email Expert Chase Dimond
Mar 22, 2024
Ecommerce email marketer Chase Dimond talks about the importance of email marketing in generating revenue for ecommerce businesses. He shares tips on setting up email programs, reducing unsubscribes, and utilizing AI tools for efficient audience reach. Dimond also discusses the benefits of frequency vs variety in email communication and the role of predictive analytics in personalized recommendations based on subscriber behavior.
40:32
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Quick takeaways
- Email is the highest-converting and cost-effective marketing channel for ecommerce.
- Utilizing AI tools can optimize email campaigns, increase revenue, and enhance customer engagement.
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