Ecommerce email marketer Chase Dimond talks about the importance of email marketing in generating revenue for ecommerce businesses. He shares tips on setting up email programs, reducing unsubscribes, and utilizing AI tools for efficient audience reach. Dimond also discusses the benefits of frequency vs variety in email communication and the role of predictive analytics in personalized recommendations based on subscriber behavior.
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insights INSIGHT
Email Still Drives Massive Ecommerce Revenue
Email can account for 25% to 50% of ecommerce revenue when done well.
Email remains the highest-converting, most cost-effective channel for many brands.
volunteer_activism ADVICE
Set Up Core Automations First
Turn traffic into leads with optimized pop-ups and incentives like discounts or free shipping.
Build automated flows: welcome series, abandonment, post-purchase, and win-back to capture revenue efficiently.
volunteer_activism ADVICE
Segment, Test, And Protect Deliverability
Segment your list by engagement, geography, purchase behavior and more to send relevant emails.
A/B test everything and monitor deliverability to maximize impact.
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Email is still the highest converting and cheapest marketing channel for ecommerce. But how can you scale your program, protect against unsubs, and stay engaged with your audience? Ecommerce email marketer Chase Dimond returns to the podcast for a state of email marketing in 2024, including what AI tools are helping brands reach their audience efficiently. Dimond is an ecommerce email marketer and partner at Structured. Since launching in June 2018, Structured has helped clients send over a billion emails, resulting in over $150 million in email-attributable revenue.
In this episode, you’ll learn:
Why email accounts for up to half of ecommerce revenue
7 steps to set up your email marketing program
Why email only converts if you have good leads coming through
How frequently you should send emails
Why a preference page will save unsubscribes
Frequency vs variety
Why you should allow people to self-select
About AI email tools
Dimond’s AI hacks for scaling content
What is predictive analytics
And more email marketing advice…
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