Email is still the highest converting and cheapest marketing channel for ecommerce. But how can you scale your program, protect against unsubs, and stay engaged with your audience? Ecommerce email marketer Chase Dimond returns to the podcast for a state of email marketing in 2024, including what AI tools are helping brands reach their audience efficiently. Dimond is an ecommerce email marketer and partner at Structured. Since launching in June 2018, Structured has helped clients send over a billion emails, resulting in over $150 million in email-attributable revenue.
In this episode, you’ll learn:
- Why email accounts for up to half of ecommerce revenue
- 7 steps to set up your email marketing program
- Why email only converts if you have good leads coming through
- How frequently you should send emails
- Why a preference page will save unsubscribes
- Frequency vs variety
- Why you should allow people to self-select
- About AI email tools
- Dimond’s AI hacks for scaling content
- What is predictive analytics
- And more email marketing advice…
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