The Ownership Economy

Episode 079 - The Future of Business: Can Purpose-Driven Companies Outcompete the Giants? With Christian Kroll, founder of Ecosia

Dec 2, 2024
Guest
Christian Kroll
Christian Kroll, founder of Ecosia, a search engine that plants trees, discusses the trials of building a purpose-driven company. He shares his journey of turning Ecosia into a steward-owned entity, revealing the unexpected legal challenges faced in Germany and the importance of integrity from investors. Christian reflects on how a focus on environmental impact can create a competitive edge against giants like Google, while emphasizing the need for strategic flexibility to balance profit with purpose.
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Episode notes
1
Intro
00:00 • 2min
2
Ecosia: From Profit to Purpose
01:33 • 7min
3
The Genesis of a Purpose-Driven Search Engine
08:06 • 3min
4
Bootstrapping with Purpose: A Founder's Journey
10:40 • 5min
5
Navigating Growth: Balancing Profit and Purpose
16:01 • 4min
6
Navigating Purpose-Driven Business Models
19:45 • 29min
7
The Competitive Advantage of Purpose-Driven Search Engines
48:38 • 3min
8
Strategic Flexibility in Purpose-Driven Companies
51:18 • 10min