Episode 079 - The Future of Business: Can Purpose-Driven Companies Outcompete the Giants? With Christian Kroll, founder of Ecosia
The Ownership Economy
Navigating Purpose-Driven Business Models
This chapter explores the challenges and successes of establishing a legally protected structure for a purpose-driven company in Germany. It highlights the transition from profit-driven to purpose-driven approaches, the importance of employee engagement, and the complexities of navigating legal frameworks. The discussion contrasts steward ownership with traditional models, emphasizing the significance of prioritizing social and environmental values in business.
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