Episode 079 - The Future of Business: Can Purpose-Driven Companies Outcompete the Giants? With Christian Kroll, founder of Ecosia
The Ownership Economy
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Strategic Flexibility in Purpose-Driven Companies
This chapter examines how purpose-driven companies can strategically allocate their research and development budgets to address climate challenges while supporting growth. It highlights the importance of awareness and education in adopting alternative business models and the role of significant scale in promoting value-driven approaches. The discussion includes examples of successful companies like Patagonia and Nova Nordisk, focusing on the balance between immediate financial returns and long-term environmental sustainability.
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