The Competitive Advantage of Purpose-Driven Search Engines

Building a purpose-driven business isn't for the faint of heart. In this episode, Christian Kroll, founder of Ecosia, provides a candid account of the challenges he faced in transforming his company into a steward-owned entity. We'll hear about the unexpected legal hurdles he encountered in Germany, the complexities of finding a structure that balanced impact with operational flexibility, and the surprising moment when an early investor, Tim, honored a verbal agreement despite the potential for a massive windfall. Christian's story reveals the real-world complexities of prioritizing purpose over profit and offers valuable insights for any entrepreneur seeking to build a company that's truly committed to social and environmental good.

Get your ticket to see Christian speak live at the Ownership Economy Summit, December 4th 2024 in NYC: https://www.eventbrite.com/e/2nd-annual-ownership-economy-summit-registration-920820347447

use the code EXCLUSIVE30 for 30% off, just for podcast listeners.