Can't Stop the Growth Turning Data into Revenue with Neal Zamore
Oct 9, 2025
Neal Zamore, Head of Marketing at Storr Group, brings a wealth of experience from the home services and private equity sectors. He emphasizes the importance of tracking cradle-to-grave KPIs rather than obsessing over cost per lead alone. Neal discusses adapting strategies to the seasonal nature of HVAC marketing and shares practical tools for spotting inefficiencies. He believes grassroots marketing tactics, like yard signs and stickers, are still highly effective for growth in the trade industry.
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CPL Is Not Cash
- Cost per lead alone misleads; pair it with cost of advertising to judge true efficiency.
- Neal tracks both to see whether leads are being monetized, not just acquired.
Run A Weekly Cradle-To-Grave Funnel
- Build a weekly cradle-to-grave funnel from ad spend to tickets and tech turnover to spot the
Cancellation Spike Revealed Staffing Issue
- Neal found a site with great CPL and call volume but falling revenue due to doubled cancellation rate.
- The root cause was losing two plumbers, which caused booked appointments to be canceled.
