Neal Zamore

Neal Zamore, Head of Marketing at Storr Group, brings a wealth of experience from the home services and private equity sectors. He emphasizes the importance of tracking cradle-to-grave KPIs rather than obsessing over cost per lead alone. Neal discusses adapting strategies to the seasonal nature of HVAC marketing and shares practical tools for spotting inefficiencies. He believes grassroots marketing tactics, like yard signs and stickers, are still highly effective for growth in the trade industry.