AdExchanger Can LinkedIn Become A B2B Streaming Hub?
May 20, 2025
Lindsey Edwards, VP of Product Management at LinkedIn, dives into the platform's bold investment in video content, including the exciting launch of CTV ads and a creator revenue-sharing program. She highlights LinkedIn's first-ever NewFronts presentation, focusing on innovative approaches to user engagement. The conversation explores the challenges of adapting to video formats, the impact of AI on advertising, and strategies for incentivizing creators while ensuring professional integrity in marketing messaging. Prepare for insights into the evolution of LinkedIn as a dynamic B2B streaming hub!
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Early Gallo Internship Impact
- Lindsey Edwards shared how an early internship at Gallo Winery shaped her career path.
- The program gave her diverse business experience and helped decide her future direction.
Say Yes to Opportunities
- Say yes to diverse opportunities to gain breadth and growth early in your career.
- Even if you feel unqualified, being smart and ambitious can help you succeed.
LinkedIn’s Ad Evolution
- LinkedIn transformed from desktop display ads to mobile-native, video-driven advertising.
- Current focus is on leveraging video as key content for professional users and marketers.