Lindsey Edwards, VP of Product Management at LinkedIn, dives into the platform's bold investment in video content, including the exciting launch of CTV ads and a creator revenue-sharing program. She highlights LinkedIn's first-ever NewFronts presentation, focusing on innovative approaches to user engagement. The conversation explores the challenges of adapting to video formats, the impact of AI on advertising, and strategies for incentivizing creators while ensuring professional integrity in marketing messaging. Prepare for insights into the evolution of LinkedIn as a dynamic B2B streaming hub!
