Navigating LinkedIn's Evolving Video Landscape

This chapter explores LinkedIn's journey with video features, including the discontinuation of stories and the introduction of tools like Brandlink and CTV ads. It emphasizes the significance of aligning content with user expectations and the evolving role of AI in advertising, as well as the importance of incentivizing creators to foster engagement. Additionally, it discusses strategies for maintaining professionalism while ensuring that marketing messages resonate organically within the platform.