The AIAS Game Maker's Notebook

The World of Licensing in Games with Slitherine's Marco Minoli

14 snips
Dec 12, 2024
Marco Minoli, Director of Publishing at Slitherine, dives into the intricate world of game licensing. He discusses how licensing deals are structured and the opportunities they present for both developers and publishers. The conversation highlights Slitherine’s impressive portfolio, which ranges from consumer-facing war games to military simulations. Marco also shares his journey from intern to a key player in the industry, touching on the importance of strategic growth and community engagement in the evolving gaming landscape.
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ANECDOTE

Joining Slitherine

  • Marco Minoli joined Slitherine after a deal he made between Slitherine and Milestone fell through.
  • This deal involved the game Legion Arena, which later became History Channel's Great Battles of Rome.
INSIGHT

Licensing in Niche Markets

  • Licensing helps strategy games, a niche market, reach a broader audience.
  • Slitherine strategically uses licenses to widen their player base, crucial for niche genres.
ANECDOTE

Slitherine's Business Overview

  • Slitherine publishes various strategy games, including those under their Matrix Games brand, which focuses on hardcore war games.
  • They also have Matrix Pro Sims, selling simulations as professional software to defense clients like NATO.
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