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The AIAS Game Maker's Notebook
The World of Licensing in Games with Slitherine's Marco Minoli
Dec 12, 2024
Marco Minoli, Director of Publishing at Slitherine, dives into the intricate world of game licensing. He discusses how licensing deals are structured and the opportunities they present for both developers and publishers. The conversation highlights Slitherine’s impressive portfolio, which ranges from consumer-facing war games to military simulations. Marco also shares his journey from intern to a key player in the industry, touching on the importance of strategic growth and community engagement in the evolving gaming landscape.
01:20:06
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Quick takeaways
- Licensing in games presents both creative opportunities and financial security, requiring developers to navigate complex agreements and build trust with licensors.
- Effective marketing for strategy games hinges on community engagement, utilizing platforms like Discord and leveraging gameplay content to attract dedicated players.
Deep dives
Global Game Commerce with Exola Payments
Exola Payments offers tailored solutions for game developers looking to expand their reach internationally. It enhances player engagement by providing localized checkout experiences that cater to players' preferred payment methods. The user-friendly interface allows gamers to save their favorite payment options, facilitating quick purchases and improving overall gameplay experiences. Customizable checkout options also enable developers to align the buying process with the game's aesthetic, providing a seamless in-game feel for purchases.
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Discover
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