8min chapter

The AIAS Game Maker's Notebook cover image

The World of Licensing in Games with Slitherine's Marco Minoli

The AIAS Game Maker's Notebook

CHAPTER

Mastering Marketing in Strategy Games

This chapter explores the nuances of marketing strategy games, emphasizing effective community engagement over lavish spending. It highlights the significance of storytelling, successful game projects, and the challenges faced by developers while teasing upcoming titles.

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