In this episode, Tomer London, co-founder and Chief Product Officer at Gusto, shares insights into aligning product and finance teams for responsible growth. He dives deep into the frameworks and practices Gusto employed to make trade-offs between core products, expansion opportunities, and moonshot ideas - all while maintaining a relentless focus on customer needs and healthy unit economics. Tomer discusses Gusto's thoughtful, iterative approach to product development, avoiding the pitfalls of pursuing growth at all costs. He provides a candid look into Gusto's fundraising philosophy and managing the product-finance relationship through the company's evolution from startup to industry leader.
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LINKS:
gusto.com
X/SOCIAL
@sashaorloff
@tomerlondon
TIMESTAMPS:
(00:00) Intro
(01:25) Landing on Payroll
(03:46) Payroll as a Wedge
(05:20:)The Importance of Emotional Pain Points
(07:23) Dream Big, Make it Real
(13:06) The Three Horizons Framework
(15:07) The Importance of Product & Finance Alignment
(17:08) Sponsor: NetSuite | Attio
(21:00) Milestones and Accountability
(24:00) Killing Products
(28:30) Staying Focused Amidst Competition
(30:39) Sponsor: beehiiv | Babbel
(34:00) Fundraising Strategy
(36:46) Evolving Thinking on Profitability
(40:25) The Power of Customer Connection
(42:00) The Future of Gusto
(43:12) Wrap
"Tech Finance" with Sasha Orloff: B2B Fintech | AI | Finance Tech 