13min chapter

"Turpentine Finance" with Sasha Orloff | Startup Finance, Leadership, CFO Strategy cover image

E12: Customer Obsession Meets Unit Economics: Product-Finance Harmony w/ Gusto's CPO Tomer London

"Turpentine Finance" with Sasha Orloff | Startup Finance, Leadership, CFO Strategy

CHAPTER

Creating Gusto: Solving Payroll Woes for Small Businesses

This chapter delves into the founding story of Gusto, a payroll company, born out of a desire to assist small businesses with financial management challenges. It covers the journey of developing a payroll software product, starting with a narrow focus on California before expanding to other states, and emphasizes the importance of understanding customer emotions. The chapter also discusses the long-term vision of creating a comprehensive solution for payroll, benefits, and onboarding, along with insights on prioritizing between short-term and long-term goals in product management.

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