5min chapter

"Turpentine Finance" with Sasha Orloff | Startup Finance, Leadership, CFO Strategy cover image

E12: Customer Obsession Meets Unit Economics: Product-Finance Harmony w/ Gusto's CPO Tomer London

"Turpentine Finance" with Sasha Orloff | Startup Finance, Leadership, CFO Strategy

CHAPTER

Evolution of Thinking on CAC and Unit Economics

Exploration of the importance of being CAC responsible and intentional about resource allocation, focusing on unit economics, profitability, and cash flow. Emphasis on maintaining a healthy relationship between product and finance teams to align around mission and foster cross-functional teamwork.

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