The Futur with Chris Do cover image

The Futur with Chris Do

250 - Have People Lining Up To Do Business With You — with Daniel Priestley

Jul 19, 2023
Daniel Priestley, author of 'Oversubscribe' and business expert, shares his insights on creating high demand through limited supply. He explains how luxury brands like Rolex thrive on this principle and discusses the psychological triggers that drive buyer behavior. Priestley offers strategies for generating anticipation and exclusivity, emphasizing the importance of relationships and engagement. Additionally, he outlines the five phases of a successful marketing campaign and discusses the role of AI in shaping future entrepreneurship.
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Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Creating tension between supply and demand is a strategy to make people want to buy from you.
  • Building relationships and spending time with customers creates a sense of trust and connection.

Deep dives

Creating Demand: Logic, Emotion, and Urgency

In this podcast episode, the speaker emphasizes the three ingredients necessary for people to buy: logic, emotion, and urgency. The example of buying a Rolex is used to illustrate this concept. The logic behind buying a Rolex is its resale value and potential appreciation. The emotion is the perception of luxury and status associated with wearing a Rolex. The urgency is created by limited availability and long waiting lists. By triggering these three factors, businesses can create the right conditions for people to buy.

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