24min chapter

The Futur with Chris Do cover image

250 - Have People Lining Up To Do Business With You — with Daniel Priestley

The Futur with Chris Do

CHAPTER

Mastering Oversubscription in Business

This chapter explores the concept of being 'oversubscribed' in business, illustrating how demand can exceed supply using examples from various industries. It discusses effective marketing strategies, like creating anticipation and exclusivity, to generate demand for products and events. The chapter also examines the strategies of luxury brands, particularly Rolex and Apple, and how they maintain high demand through controlled supply and strategic engagement.

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