
250 - Have People Lining Up To Do Business With You — with Daniel Priestley
The Futur with Chris Do
Mastering Oversubscription in Business
This chapter explores the concept of being 'oversubscribed' in business, illustrating how demand can exceed supply using examples from various industries. It discusses effective marketing strategies, like creating anticipation and exclusivity, to generate demand for products and events. The chapter also examines the strategies of luxury brands, particularly Rolex and Apple, and how they maintain high demand through controlled supply and strategic engagement.
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