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250 - Have People Lining Up To Do Business With You — with Daniel Priestley

The Futur with Chris Do

CHAPTER

The Psychology of Connection in Marketing

This chapter explores the emotional dimensions of human connection in marketing, referencing Professor Robin Dunbar's research on relationship circles and the importance of repeated interactions. It also discusses how digital experiences shape our perceptions and create familiarity, even with individuals we've never met in person.

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