Marketecture: Get Smart. Fast. Cannes Special: Sean Muller from iSpot on Measuring Across TV Channels
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Jun 18, 2025 Sean Muller, CEO and founder of iSpot, dives into the complexities of measuring video across various platforms, from linear TV to social media. He discusses how AI is revolutionizing marketing insights and creative processes, enabling faster, more effective strategies. The conversation explores the vital relationship between targeted creativity and audience engagement, emphasizing the need for marketers to understand audience dynamics deeply. Additionally, Muller highlights the balance between paid and earned media in today’s evolving advertising landscape.
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iSpot Unifies Video Measurement
- iSpot measures video across all formats: linear, streaming, social, and digital walled gardens.
- Their goal is to unify video measurement with focus on creative, audience, and outcomes.
Prove Agentic AI with Use Cases
- Show real examples and use cases to validate agentic AI effectiveness.
- Demonstrate how AI automates workflows and speeds insights for marketers.
Leverage AI for Faster Insights
- Use AI to achieve faster time-to-insights on creative effectiveness and campaign performance.
- Leverage AI for creative optimization and planning to improve marketing outcomes.