Cannes Special: Sean Muller from iSpot on Measuring Across TV Channels
Marketecture: Get Smart. Fast.
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Navigating Creative and Audience Insights for Marketing Success
This chapter delves into the crucial insights that global advertisers seek regarding creative content and audience engagement. It highlights the relationship between targeted creativity and measurable outcomes, while also addressing the complexities of audience reach across multiple platforms and the impact of AI on audience segmentation.
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