Cannes Special: Sean Muller from iSpot on Measuring Across TV Channels
Marketecture: Get Smart. Fast.
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Exploring Video Measurement and Networking at Cannes
This chapter examines a measurement company's mission in the video sector, addressing formats from linear to social media. It also highlights the significance of relationship-building at the Cannes festival and explores emerging trends like 'agentic' AI in marketing.
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