Charge Like a Founder—Not an Employee

Today we have a coaching call with Joseph, a digital nomad working in Mexico. Joseph is building his Wordpress development company on the side of his day job with dreams of becoming a full-time entrepreneur.

But there’s one major thing standing in Joseph’s way. As you’ll hear him explain during the show, Joseph is charging what he calls “employee” prices which just doesn’t give him enough cashflow to scale.

Clay and I are up to the challenge as we spend the full second half of the episode tackling the question: how to do I raise my prices?

Here’s a hint: it’s all about demand and value. If you don’t have those dialed in, you’ll never be able to raise your prices.

If you’ve wanted to raise your rates for a long time, but were unsure how to do it, then this episode is for you.

This episode aired originally on June 14, 2022.

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