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Charge Like a Founder—Not an Employee

Freelance to Founder

00:00

Do You Really Need to Charge Agency Rates?

If you want to raise your rates on your current clients, I think you just need to explain it in a way that makes it sound like they're getting something better. It needs to be if a bunch of people are signing up, no problem. With no problem of you selling it, you're too low. You can't say like we have to cover more overhead or whatever that will work either. People have to see why, right? But that's for existing clients. New clients don't have to know that the last client got a better deal than they are. And here's the hard truth: freelancers can charge less than founders can charge.

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