Masters of Scale Rapid Response: How to cultivate a new industry, w/Upside Foods CEO Uma Valeti, MD
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Jan 12, 2023 
Uma Valeti, MD, founder and CEO of Upside Foods, discusses his groundbreaking journey in cultivating meat, including the FDA's recent approval of lab-grown chicken. He shares insights on winning over skeptics and investors, like Bill Gates, and forming partnerships with industry leaders Tyson and Cargill. Valeti reflects on his transition from cardiology to food innovation, emphasizing the need for collaboration and resilience in the industry. He also explores the challenges of changing consumer perceptions towards this sustainable alternative.
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A Familiar Yet Novel Food Experience
- Cultivated meat provides a familiar yet novel experience.
- It tastes like traditional meat but is produced differently.
What is Cultivated Meat?
- Cultivated meat is real meat grown from animal cells, not a plant-based substitute.
- This novel process bypasses raising and slaughtering animals.
Engage Regulators Early
- Collaborate with regulatory agencies early on when innovating in a new industry.
- Upside Foods engaged with the FDA and USDA to ensure a clear regulatory pathway for cultivated meat.