Don't Say Content CRO & the Future of Marketing Strategy (with Ned MacPherson)
17 snips
May 9, 2024 Ned MacPherson, the Chief Growth Officer of Power Digital, dives into the pulse of modern marketing strategy. He emphasizes that in today’s landscape, experimentation reigns supreme as brands adapt to rapid changes in consumer behavior and technology. Ned highlights the importance of authentic client communication and the balance between AI efficiency and personal touch. He also discusses building a culture of experimentation within organizations and the critical role of data-driven decisions in enhancing conversion rates and refining marketing tactics.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 2min
Navigating Growth: The Role of a Chief Growth Officer in Digital Marketing
02:03 • 3min
Cultivating a Culture of Recognition and Accessibility in Organizations
04:41 • 2min
Authenticity in Client Communication
07:00 • 15min
Modern Marketing Tactics and Experimentation Culture
22:30 • 29min
Navigating Hiring and Onboarding in a Culture of Experimentation
51:25 • 3min
Insights on E-commerce Conversion and Brand Audits
54:12 • 2min