CRO & the Future of Marketing Strategy (with Ned MacPherson)
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Modern Marketing Tactics and Experimentation Culture
This chapter discusses contemporary growth strategies in marketing, focusing on down-funnel activities, community building, and a culture of experimentation. It emphasizes the importance of data-driven decision-making, incrementality testing, and understanding consumer archetypes to refine marketing approaches. The speakers advocate for creativity alongside analytical skills, encouraging marketers to embrace experimentation and adapt to evolving consumer behaviors.
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