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3min chapter
CRO & the Future of Marketing Strategy (with Ned MacPherson)
Don't Say Content
Navigating Growth: The Role of a Chief Growth Officer in Digital Marketing
This chapter explores the responsibilities of a chief growth officer and the complexities of conversion rate optimization in digital marketing. The speaker discusses the blend of behavioral psychology and consumer analytics, emphasizing the significance of company culture and collaboration in driving user engagement and conversion rates.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode