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Dan Kennedy's Magnetic Marketing Podcast
Critical Negotiation Strategies With George Ross
Jan 24, 2025
George Ross, former chief negotiator for Donald Trump and a veteran real estate lawyer, dives into vital negotiation tactics from his extensive career. He shares strategies that enhance everyday negotiation skills, emphasizing the importance of preparation and understanding your counterpart. Ross recounts compelling stories, like revitalizing the Commodore Hotel through innovative proposals. He also discusses the psychological aspects of negotiation, highlighting the balance between competitiveness and practicality for successful outcomes.
52:01
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Quick takeaways
- Negotiation should be seen as a collaborative process focused on reaching mutually satisfactory agreements instead of aiming for unilateral victories.
- Successful negotiators possess key traits like likability and an understanding of human behavior, which significantly improve negotiation outcomes.
Deep dives
The Essence of Negotiation
Negotiation is framed not as a battle to win, but as a process of reaching agreements. The key to effective negotiation lies in understanding that it involves making deals that are satisfactory for all parties, rather than seeking one-sided victories. George Ross emphasizes the importance of adopting a mindset that prioritizes collaboration over competition. This perspective can transform how one approaches any negotiation, whether in real estate, business transactions, or everyday interactions.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode