The Founder’s Role in Sales

Founders of early-stage startups hold a unique responsibility in sales, as they often are the only individuals capable of effectively selling their product initially. Relying on external salespeople before achieving product-market fit is generally unwise, as it requires a level of vision and understanding best possessed by the founders. They inherently have expertise in the problem their product addresses, coupled with the conviction that their solution can help customers. This blend of knowledge and belief is crucial, as sales should not be viewed as manipulative but rather as a genuine effort to assist customers in solving their challenges.