The goop Podcast
Cassandra Thurswell on The Power of Micro-Intentions
Feb 18, 2025
Cassandra Thurswell, founder and CEO of Kitsch, shares her inspiring journey of building a successful beauty brand from humble beginnings. She candidly discusses her early failures and the pivotal role customer feedback played in her success. Cassandra emphasizes the significance of resilience, self-confidence, and engaging with customers to create viral products. Additionally, she explores unconventional business strategies like remote work and the concept of micro-intentions for personal growth, all while staying committed to sustainability and accessibility.
01:06:28
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Quick takeaways
- Cassandra Thurswell's journey reflects resilient entrepreneurship, showcasing how failures can foster valuable insights for eventual success in business.
- By engaging directly with customers, Cassandra innovated hair accessories that resonated emotionally, demonstrating the power of authentic customer connections in product development.
Deep dives
Time as Luxury
Time is regarded as the ultimate luxury, and how one spends it is crucial. The conversation emphasizes making every moment count, whether that's during commutes or leisure. An example given is the Polestar 3, an electric SUV designed with features that cater to enhancing your driving experience, such as 3D surround sound and a minimalist aesthetic. This perspective urges listeners to reflect on the quality of their time and experiences, especially those that feel luxurious.
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