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Cassandra Thurswell

Founder and CEO of Kitsch, a global beauty brand known for its viral hair accessories and sustainable products. Built the company from the ground up with sheer determination and a focus on customer feedback.

Top 3 podcasts with Cassandra Thurswell

Ranked by the Snipd community
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6 snips
May 20, 2025 • 39min

Bootstrapped and Booming with Kitsch’s Cassandra Morales Thurswell

Cassandra Morales Thurswell, Founder and CEO of Kitsch, shares her inspiring journey from crafting hair ties to leading a multimillion-dollar beauty brand. She discusses the grit and intentional design that fueled her success, emphasizing the importance of customer-centricity. Cassandra reflects on her hands-on approach in the early stages of her business and the role of motherhood in her decision-making. The conversation also dives into the unique challenges female entrepreneurs face and the value of community and mentorship in overcoming these hurdles.
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4 snips
Jan 15, 2024 • 1h 19min

​​Designing a Life & Business You Love Using the Power of Micro-Intentions & a Growth Mindset with Cassandra Thurswell, Founder of KITSCH

Cassandra Thurswell, founder of KITSCH, discusses her journey from a small town to building a multi-million dollar brand. She emphasizes the power of following intuition, the challenges she faced in the early days, and the importance of mindset and visualization in building a business. She also shares her struggle in balancing motherhood and professional life.
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Feb 18, 2025 • 1h 6min

Cassandra Thurswell on The Power of Micro-Intentions

Cassandra Thurswell, founder and CEO of Kitsch, shares her inspiring journey of building a successful beauty brand from humble beginnings. She candidly discusses her early failures and the pivotal role customer feedback played in her success. Cassandra emphasizes the significance of resilience, self-confidence, and engaging with customers to create viral products. Additionally, she explores unconventional business strategies like remote work and the concept of micro-intentions for personal growth, all while staying committed to sustainability and accessibility.

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