Cassandra Thurswell

Cassandra Morales Thurswell, Founder and CEO of Kitsch, shares her inspiring journey from crafting hair ties to leading a multimillion-dollar beauty brand. She discusses the grit and intentional design that fueled her success, emphasizing the importance of customer-centricity. Cassandra reflects on her hands-on approach in the early stages of her business and the role of motherhood in her decision-making. The conversation also dives into the unique challenges female entrepreneurs face and the value of community and mentorship in overcoming these hurdles.

Cassandra Thurswell, founder of KITSCH, discusses her journey from a small town to building a multi-million dollar brand. She emphasizes the power of following intuition, the challenges she faced in the early days, and the importance of mindset and visualization in building a business. She also shares her struggle in balancing motherhood and professional life.

Cassandra Thurswell, founder and CEO of Kitsch, shares her inspiring journey of building a successful beauty brand from humble beginnings. She candidly discusses her early failures and the pivotal role customer feedback played in her success. Cassandra emphasizes the significance of resilience, self-confidence, and engaging with customers to create viral products. Additionally, she explores unconventional business strategies like remote work and the concept of micro-intentions for personal growth, all while staying committed to sustainability and accessibility.