Confessions of a Female Founder with Meghan Bootstrapped and Booming with Kitsch’s Cassandra Morales Thurswell
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May 20, 2025 Cassandra Morales Thurswell, Founder and CEO of Kitsch, shares her inspiring journey from crafting hair ties to leading a multimillion-dollar beauty brand. She discusses the grit and intentional design that fueled her success, emphasizing the importance of customer-centricity. Cassandra reflects on her hands-on approach in the early stages of her business and the role of motherhood in her decision-making. The conversation also dives into the unique challenges female entrepreneurs face and the value of community and mentorship in overcoming these hurdles.
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Early Entrepreneurial Roots
- Cassandra's first entrepreneurial experience involved making retainers in her parents' garage workshop.
- She loved personalizing them and being part of customers' everyday lives.
Handmade Hair Ties Spark Brand
- Cassandra started Kitsch with handmade hair ties she crafted and packaged herself.
- The name Kitsch reflected the fun, quirky nature of those original products.
Bootstrapping and Early Breakthrough
- Cassandra bootstrapped Kitsch, emphasizing profitability and careful growth.
- A key early break was a $13,000 order from Nordstrom Kids despite not being a kids brand.