Cassandra Thurswell on The Power of Micro-Intentions
The goop Podcast
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Building a Customer-Centric Brand
In this chapter, the speaker shares their journey of starting a business with a focus on creating a lifestyle plan aligned with personal goals rather than a traditional business plan. They emphasize the importance of customer satisfaction and feedback in product development, illustrating this with their experience launching hair care products that needed reformulation to meet consumer preferences. The chapter highlights the delicate balance between entrepreneurial instinct and market research, advocating for authenticity and a deeper understanding of the target audience's needs.
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