Life Kit Need To Make A Change? Behavioral Science Can Help
6 snips
May 18, 2021 
Katy Milkman, a behavioral scientist and author of 'How to Change', reveals research-backed strategies for effective habit formation and goal achievement. She discusses the best times to start new habits and how flexibility in routines can lead to better adherence. Overcoming procrastination with commitment devices and social accountability is key, as is understanding that lasting change is a continuous journey. Katy provides practical insights for leveraging human nature to foster meaningful transformations in daily life.
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Behavioral Impact on Premature Deaths
- 40% of premature deaths in the U.S. are due to changeable behaviors.
- This highlights the significant impact behavior change can have on public health.
Google Gym Study
- Katy Milkman conducted a study at Google encouraging employees to form exercise habits.
- The study surprisingly revealed that flexibility, rather than rigid routines, leads to more sustainable habits.
Combating Procrastination
- Procrastination stems from present bias, prioritizing immediate rewards over long-term gains.
- Combat this with "carrots" (making tasks fun) or "sticks" (self-imposed penalties).
