Sharp Tech with Ben Thompson
(Preview) Should Apple Buy Perplexity?, What Apple Could Learn from IBM, Vision Pro and Its Vaporware
Mar 17, 2025
The discussion dives into whether Apple should acquire Perplexity to bolster its AI capabilities. There's a fascinating exploration of Apple's strategic dilemma between innovation and privacy. The talk also highlights Apple's market position and critiques its transparency issues. Emerging technologies like AI and AR play a crucial role in Apple's future, while the implications of hardware and software investments are examined. All of this sets the stage for understanding Apple's challenges in the competitive tech landscape.
14:47
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Quick takeaways
- Apple's strength in hardware and the continued popularity of the iPhone allow them to cautiously approach AI advancements without immediate pressure.
- Transparency in communication is critical for Apple to maintain user trust, especially when addressing their AI capabilities compared to competitors.
Deep dives
Apple's Current Position in the Tech Landscape
Apple remains a dominant player in the tech industry, particularly with the iPhone, which continues to be a compelling platform for users and developers alike. The company's strategic decision to remain on the sidelines while competitors invest heavily in AI may be seen as a prudent choice, as it reflects a long-term approach to their core business. While there are critiques around Apple's commitment to AI advancements, the fundamental strength of their hardware and the iPhone's enduring popularity suggest they may not necessarily need to rush into the AI space. Issues may arise if Apple fails to innovate, but for now, their established ecosystem positions them well in the market.
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