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(Preview) Should Apple Buy Perplexity?, What Apple Could Learn from IBM, Vision Pro and Its Vaporware

Sharp Tech with Ben Thompson

CHAPTER

Intro

This chapter examines Apple's current market standing and its challenges with artificial intelligence, reflecting on the company's strong hold through products like the iPhone and Mac. The speakers critique Apple's approach to transparency with consumers and discuss potential strategies the company might pursue to navigate the competitive tech landscape.

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