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(Preview) Should Apple Buy Perplexity?, What Apple Could Learn from IBM, Vision Pro and Its Vaporware

Sharp Tech with Ben Thompson

CHAPTER

Navigating Strategic Decisions: Apple's Position in a Changing Tech Landscape

This chapter examines Apple's approach to emerging technologies by analyzing competitor behaviors, particularly focusing on AI and augmented reality. It highlights the importance of timing in innovation and the risks of over-dependence on new technologies for sustained product relevance.

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