In 'This Is Marketing', Seth Godin presents a transformative view of marketing as a generous act of helping others solve problems. The book focuses on key principles such as targeting the smallest viable market, delivering anticipated, personal, and relevant messages, and building trust through permission marketing. Godin argues that effective marketing is about creating positive change and helping people become who they want to be. He provides actionable insights, case studies, and a strategic focus on storytelling, tension, and customer-centric approaches. The book is designed for entrepreneurs, small business owners, freelancers, and marketers looking to reframe their marketing strategies and connect meaningfully with their audiences.
In 'Tribes: We Need You to Lead Us,' Seth Godin explores the concept of tribes as groups of people connected by a shared interest and a leader. The book highlights that tribes are not created but assembled, and they thrive on faith, respect, and admiration for the leader and the community. Godin argues that effective leadership involves challenging the status quo, creating a culture around the tribe's goal, and fostering connection and growth among members. He emphasizes that great leaders focus on tightening the tribe, using their influence to unite and reinforce the tribe's sense of purpose, and that change is often driven by heretics who challenge existing norms. The book is a call to action for those who want to make a significant impact by leading a tribe and creating meaningful change.
Paz Pisarski has cracked the code on growing a cohort-based community business. She has taken The Community Collective from a meetup group to a community membership that had 102 people in its latest cohort.
While most cohort based programs struggle to find customers after the first cohort, her cohort size has been consistently increasing for 5 cohorts.
Her secret? A "hidden curriculum". In this episode, she shares her magic sauce.
This episode is brought to you by Curated Connections - the tool to create automated connections in your community. Check it out at https://curatedconnections.io/
Links and resources:
• The Community Collective - https://thecommunitycollective.co/
• Paz's LinkedIn - https://www.linkedin.com/in/paz-pisarski/
• Nityesh's LinkedIn - https://www.linkedin.com/in/nityeshaga/
• Magic sauce of 25 top community creators - https://beginnermaps.com/
Chapters:
00:00 Intro
02:56 Origins of The Community Collective
05:55 Starting in the Pandemic
08:48 Transition to a Cohort-Based Program
09:55 From free to paid
14:20 Masterclass: How to grow a cohort-based program
17:12 The 3 questions
20:30 Recruiting alumni as hosts
23:22 The hidden curriculum
29:22 Best decision in 3 days
33:30 Reflecting on Community Building
34:02 Steady Growth and Success
35:30 Delivering Unforgettable Experiences
38:00 Discovering Lifetime Memberships
41:21 Scheduling downtimes
46:26 Tech Tools for Community Management
53:48 Team of 45
Beginner Maps 
