
Beginner Maps
Interviews with operators of top community business where they share their secret magic sauce. Learn the best of what operators of top community businesses have already figured out.
Latest episodes

Mar 6, 2025 • 1h 22min
Creating a leading in-person conference as a solo creator
Francisco Opazo, Founder of Led by Community, shares his journey from a one-man newsletter to organizing a global community conference, Community Week. He discusses the challenges of bootstrapping the event, including securing sponsorships and venue logistics. Francisco emphasizes the importance of community support, grassroots initiatives, and personal growth throughout the process. His insights on effective marketing strategies and building attendee lists provide valuable lessons for solo creators looking to make an impact in their communities.

Jan 14, 2025 • 1h 2min
Scaling a cohort-based community using hidden curriculum
Paz Pisarski, Co-founder of The Community Collective, dives into the secrets of scaling a successful cohort-based community. She discusses her journey from a small meetup to a thriving membership, revealing how a 'hidden curriculum' has kept participation growing across five cohorts. Paz shares insights on building authentic relationships during the pandemic and the importance of alumni engagement in community programs. Her strategies for fostering collaboration and choosing the right technology tools highlight her innovative approach to community building.

Nov 26, 2024 • 1h 6min
How to get top professionals sharing their secrets in your community
Running Remote is the best case study in building a paid community of practice. Run by Kasia Triantafelo, this is community of 250+ remote work leaders from companies like GitLab, Dropbox, and Zillow who share everything—from compensation strategies to retreat venues.
In this episode, Kasia tells how she slowly shifted the culture of this community over 3 years to the one of radical openness.
We discuss:
• "4 essential touchpoints" for member success
• Co-creating knowledge base with members
• Her strategy for running masterminds
• What it takes to build a culture of trust
If you enjoyed this episode, you should sign up for Beginner Maps to get the "magic sauce" of top creators like Carrie - https://beginnermaps.com/
Resources:
• Curated Connections, the automated matchmaking platform that Kasia uses - https://curatedconnections.io/
• Running Remote community - https://runningremote.com/community/
• Kasia's LinkedIn - https://www.linkedin.com/in/kasia-triantafelo/
• Nityesh's LinkedIn - https://www.linkedin.com/in/nityeshaga/
Chapters:
00:00 Intro
02:52 From conference to community
05:26 Who's in the community
10:13 Masterclass on shaping community culture
13:38 Doing things that don't scale
16:30 "Actionable now" strategy
18:51 Emailing members with questions
22:04 4 essential touch points
24:18 Why People Ops is incredible at community
25:40 Co-creating a knowledge base
31:03 Running virtual workshops
35:48 Engagement Challenges in Remote Companies
36:41 Get togethers with Nini
41:14 Masterminds playbook
47:30 Managing Global Timing and Recruiting
56:15 Marketing and Growing the Community
01:02:21 Building community as a non-expert

Nov 19, 2024 • 59min
Building a 5500+ member paid community around a newsletter
Building a 5,500+ member paid community isn't easy. Abbey is one of the rare people who's managing just such a community at Health Tech Nerds.
This episode is a must-watch for newsletter creators who are looking to turn their audience into a paid community.
We cover:
- Why direct member outreach drives 10x better results
- How to collect and act on member feedback effectively
- The power of constant, "annoying" reminders
- Why Slack remains the best platform despite its limits
- Key pillars of HTN community
If you enjoyed this episode, you should sign up for Beginner Maps to get the "magic sauce" of top creators like Carrie - https://beginnermaps.com/
Resources:
• Curated Connections, the automated matchmaking platform that Abbey uses - https://curatedconnections.io/
• Health Tech Nerds - https://healthtechnerds.com/
• Abbey's LinkedIn - https://www.linkedin.com/in/petersonabbey/
• Nityesh's LinkedIn - https://www.linkedin.com/in/nityeshaga/
Chapters:
00:00 Intro
02:44 Understanding Health Tech Nerds Community
05:02 From newsletter to community
06:42 Always collecting feedback
12:01 Acting on Feedback
13:49 When to collect feedback
19:18 Key pillars of community
25:47 Hosting workshops
28:47 Setting up Curated Connections
33:57 Onboarding New Members
37:25 Get annoying with your reminders
40:22 Curated Connections vs. others
42:54 Growing the membership
44:09 Tech Stack and Tools
49:22 Why Slack wins
52:40 Hardest part of Community Building
54:40 Advice for newsletter creators

Nov 12, 2024 • 1h 3min
How to use transparency as your community strategy to get 100s of paying members in months
John Faulkner-Willcocks built a 250+ member paid community in just 4 months with an astonishing 1.5% churn rate.
His inspirations? On Deck and World of Warcraft (yes the video game).
He's the cofounder of Open Org, a paid community for progressive People & Culture leaders who believe in the radical new idea of leaning into transparency as a way of building companies.
We spent an hour diving deep into his "transparency playbook" for building highly engaged communities, including:
- How they get 3-5 high quality responses within hours for every question
- Why he prefers a monthly pricing model over an annual one
- Giving personalized onboarding quests to new members
- Why they chose Slack over other community platforms
- Running community hackathons
- Lessons from World of Warcraft
If you enjoyed this episode, you should sign up for Beginner Maps to get the "magic sauce" of top creators like Carrie - https://beginnermaps.com/
Resources:
• Curated Connections, the automated matchmaking tool - https://curatedconnections.io/
• Open Org community - https://www.openorg.fyi/community
• John's LinkedIn - https://www.linkedin.com/in/jfw/
• Nityesh's LinkedIn - https://www.linkedin.com/in/nityeshaga/
Chapters:
00:00 Intro
03:46 John's Productivity Hacks
10:04 Who's in OpenOrg
12:11 Competing with free HR communities
19:16 Onboarding new members
21:16 Building a mini database of members
24:21 First 100 customers
27:23 Embracing Transparency with pricing model
32:04 Member Selection
36:21 Secret sauce: Personalized Quests
41:18 Why Slack wins as the Community Platform
44:55 Building an extremely engaged community
50:08 Community hackathons
55:35 Lessons from On Deck
57:46 Lessons from World of Warcraft
01:01:29 Final piece of advice

Nov 8, 2024 • 1h 16min
How to get 60% referral rates for a cohort-based community
In this insightful discussion, Anthony Nardini, Program Director at On Deck and founder of Next Careers, shares his expertise in helping senior operators transition in their careers. He reveals how 60% of members refer friends to his community by fostering a supportive environment and ensuring careful curation of participants. The conversation covers the importance of storytelling, structured practice sessions, and how personalized experiences enhance engagement. Anthony emphasizes building genuine connections while navigating the complexities of job searches in a collaborative setting.

6 snips
Nov 5, 2024 • 58min
Building community as a solo creator without burning out
Carrie Melissa Jones, author of "Building Brand Communities" and founder of CMJ Group, discusses essential strategies for solo creators. She shares insights on transitioning from cohort-based to evergreen community models, highlighting the importance of continuous engagement. Carrie emphasizes automated matchmaking for effective community building and preventing creator burnout. With her experience consulting for major companies like Discord and Google, she provides invaluable tips on platform selection and creating welcoming experiences that enhance community dynamics.

Aug 30, 2024 • 1h 14min
How to turn a course into a transformational community
Discover how to successfully convert online courses into thriving communities. Explore the innovative accelerator model that enhances engagement without live sessions. Learn about the importance of authentic connections using the Curated Connections tool. Delve into essential platforms like Circle and monday.com for effective community management. Hear about structured routines that include 'routine roulette' for vibrant interactions. Uncover strategies for selecting impactful topics and promoting member-led initiatives.

44 snips
Aug 23, 2024 • 1h 7min
Building community businesses for world's top creators
In a lively discussion, Jordan Godbey, who builds communities for top creators like Justin Welsh and Ali Abdaal, shares his insights on launching successful Circle communities. He unveils his $10k MRR community blueprint and emphasizes the power of authentic member connections. The trio discusses the delicate balance between community management and content creation, exploring effective strategies to maintain engagement. They also tackle the challenges of selecting the right platform, and how genuine testimonials can fuel community growth.

Aug 20, 2024 • 53min
How to turn a bestselling book into a community business
Stephanie Baiocchi is the community team of one at IMPACT where she manages the membership behind the bestselling book - They Ask You Answer by Marcus Sheridan.
She single-handedly manages a 3,000+ member community, runs masterminds, hosts 2 annual conferences, and creates manages the on-demand course library.
We spend an hour diving deep into her playbook for building a thriving community around a bestselling book.
Resources:
- Curated Connections, the tool to foster authentic connections - https://curatedconnections.io/
- Stephanie’s guide to online community management - https://www.impactplus.com/online-community-management
- They ask you answer book - https://marcussheridan.com/they-ask-you-answer/
- The Membership Economy book - https://robbiekellmanbaxter.com/the-membership-economy/
- The Art of Gathering - https://www.priyaparker.com/book-art-of-gathering
- Stephanie's LinkedIn - https://www.linkedin.com/in/stephaniebaiocchi/
- Nityesh's LinkedIn - https://www.linkedin.com/in/nityeshaga/
- Magic sauce of 20 top community creators - https://beginnermaps.com/
Chapters:
0:00 Intro
04:22 Community Structure and Membership
07:04 The 'They Ask, You Answer' Framework
08:44 Adapting to Market Changes
09:32 Stephanie's responsibilities as a Community Lead
13:29 Favourite communities
17:03 Community platform of choice
19:24 Notification blindness problem
21:34 Getting members to open an email digest
24:36 Creator to community
26:29 Scaling a community
30:08 Free to Paid Memberships
33:17 Hosting Mastermind Sessions
37:03 Challenges with Masterminds
40:28 Anti-lesson for masterminds
41:39 Events and conferences
44:14 Making events memorable
46:07 Don't start with administrative stuff
48:18 Fostering Community Connections
50:34 A strong end
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