Building community businesses for world's top creators
Aug 23, 2024
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In a lively discussion, Jordan Godbey, who builds communities for top creators like Justin Welsh and Ali Abdaal, shares his insights on launching successful Circle communities. He unveils his $10k MRR community blueprint and emphasizes the power of authentic member connections. The trio discusses the delicate balance between community management and content creation, exploring effective strategies to maintain engagement. They also tackle the challenges of selecting the right platform, and how genuine testimonials can fuel community growth.
Building a successful community requires a long-term mindset that values patience and adaptability over quick results and trends.
Fostering authentic connections among members through introductions and engagement tools significantly enhances participation and creates a sense of belonging.
Implementing transformational models like mastermind groups promotes collaborative learning and helps members achieve specific outcomes while supporting one another.
Deep dives
The Importance of Long-Term Mindset in Community Building
A long-term mindset is essential for building a successful community, as it's not a get-rich-quick scheme. High-level creators emphasize the importance of patience and perseverance in growing a community platform. Instead of focusing solely on immediate results, it's crucial to view community building as an ongoing journey that includes adapting and iterating over time. With the evolving digital landscape, especially with advancements in AI, the need for authentic human connections will remain invaluable.
Fostering Genuine Connections Among Members
Creating authentic connections among members boosts engagement and fosters a sense of belonging within the community. Simple practices, such as introducing members to each other based on shared interests or backgrounds, can ignite interactions. Tools such as curated connections and member directories streamline the process, encouraging individuals to engage with one another in meaningful ways. When members feel more connected, they are more likely to participate actively in discussions and events.
Transformational Community Models
Communities can be effectively categorized into transformational models, which focus on helping members achieve specific outcomes. Examples include mastermind groups where members receive personalized guidance while also supporting each other's journeys. This approach balances individual assistance with member-driven interactions, promoting community cohesion and collaboration. The goal is to leverage the collective experience, enabling members to learn from one another as they navigate their respective challenges.
The Process of Acquiring Testimonials
Gathering testimonials from satisfied customers is essential for establishing credibility as an entrepreneur. Timing plays a critical role—reaching out immediately after a successful milestone increases the chances of securing a positive response. Providing clear guidelines and questions can assist customers in crafting meaningful feedback without feeling overwhelmed. Consistent follow-ups, along with maintaining personal connections, can ensure that testimonials become a reliable source of social proof.
Navigating Engagement and Retention in Communities
Engagement can ebb and flow within communities, so building an adaptable approach to sustain interaction is key. Regularly hosting events, encouraging informal member-to-member connections, and maintaining open lines of communication help keep members involved. It's important not to impose overly stringent posting requirements but rather to foster an environment where sharing is encouraged without pressure. Understanding that churn is natural, focusing on providing ongoing value will ultimately lead to a more satisfied and committed membership.
Jordan Godbey has built communities for world's top creators like Justin Welsh and Ali Abdaal.
He helps experts start a new business line by helping them build Circle communities at his company Growth Community.
In this episode, he discusses his strategies, philosophies and tactics that you can use to start a $10k MRR community.
Resources:
• Work with Jordan at Growth Community - [https://growthcommunity.co/](https://growthcommunity.co/blueprint)
• Curated Connections, the app to send automated 1-on-1 introductions - https://curatedconnections.io/
• Jordan's $10k MRR community blueprint - https://growthcommunity.co/blueprint
• Jordan’s interview with Ali Abdaal - https://youtu.be/cMUyhYi3iOU?si=icVCiOWKXTvQLlgf
• Magic sauce of 20+ top community creators - https://beginnermaps.com/
Chapters:
0:00 Intro
03:40 Who are Jordan's Customers
06:41 Collecting killer testimonials
10:41 Jordan's journey
18:46 First 10 clients
23:24 10k MRR community blueprint
24:33 Peer community
28:41 Creating Member-to-Member Connections
34:18 Starting from Scratch
35:06 Proximity Community
38:38 Starting a Mastermind Community
41:19 Kicking off peer-to-peer conversations
43:53 Balancing Community Management and Content Creation
46:28 Why Circle
50:19 Creating a Compelling Offer
53:10 Afraid of community going quiet?
01:00:01 Handling Community Churn and Longevity
01:04:41 Community in the world of AI
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