Paz Pisarski has cracked the code on growing a cohort-based community business. She has taken The Community Collective from a meetup group to a community membership that had 102 people in its latest cohort.
While most cohort based programs struggle to find customers after the first cohort, her cohort size has been consistently increasing for 5 cohorts.
Her secret? A "hidden curriculum". In this episode, she shares her magic sauce.
This episode is brought to you by Curated Connections - the tool to create automated connections in your community. Check it out at https://curatedconnections.io/
Links and resources:
• The Community Collective - https://thecommunitycollective.co/
• Paz's LinkedIn - https://www.linkedin.com/in/paz-pisarski/
• Nityesh's LinkedIn - https://www.linkedin.com/in/nityeshaga/
• Magic sauce of 25 top community creators - https://beginnermaps.com/
Chapters:
00:00 Intro
02:56 Origins of The Community Collective
05:55 Starting in the Pandemic
08:48 Transition to a Cohort-Based Program
09:55 From free to paid
14:20 Masterclass: How to grow a cohort-based program
17:12 The 3 questions
20:30 Recruiting alumni as hosts
23:22 The hidden curriculum
29:22 Best decision in 3 days
33:30 Reflecting on Community Building
34:02 Steady Growth and Success
35:30 Delivering Unforgettable Experiences
38:00 Discovering Lifetime Memberships
41:21 Scheduling downtimes
46:26 Tech Tools for Community Management
53:48 Team of 45
