
Tom Bilyeu's Mindset Playbook Jim Kwik: How to Unlock Genius and Uncover Your Superpower
Nov 10, 2025
Jim Kwik, a memory and learning expert who triumphed over childhood brain injuries, shares profound insights on unlocking one's potential. He emphasizes the importance of motivation in learning and introduces his H-cube model of head, heart, and hands. Jim discusses modernizing education to focus on how to learn and cultivate self-awareness in others. He also reveals strategies for changing habits and adopting new identities using 'I am' statements, all while highlighting routines that support peak performance. Kwik's mission is to revolutionize personal education for billions.
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From Broken Brain To Learning Mission
- Jim Kwik grew up with a traumatic brain injury and long private struggles learning and reading.
- His parents' work ethic and his experience pretending to understand in class shaped his drive to improve learning.
Control Your Self-Talk
- Monitor and reprogram your self-talk because it runs your brain's 'program.'
- Replace negative commands with empowering phrases to change automatic behavior.
Education Teaches Facts, Not Learning
- Kwik argues our education taught us what to learn, not how to learn, leaving us unprepared for today's world.
- He says intelligence and creativity are malleable, not fixed like shoe size.




