The Economics of Everyday Things 106. Maple Syrup
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Sep 15, 2025 Emma Marvin, Co-CEO of Butternut Mountain Farm, shares insights on the world of maple syrup production. She dives into the rich history and cultural significance of maple syrup in the Northeast, detailing how it became a prized commodity. The conversation highlights the labor-intensive methods involved and the business evolution of Butternut Mountain Farm. Marvin also discusses challenges such as competition from corn syrup and the importance of educating consumers about the value of pure maple syrup. Prepare to elevate your breakfast game!
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Family Roots And Forest Stewardship
- Emma Marvin describes maple syrup as a temporal, family-rooted practice tied to generations on their Vermont land.
- She calls syrup "sunlight captured by a plant" and emphasizes stewardship of the northern forest.
Why Pure Maple Commands A Premium
- Pure maple must contain only maple sap, which explains its high labor and price compared with table syrups.
- The Marvins say the effort produces a product many who try it refuse to return from.
From Marginal Craft To Viable Business
- David Marvin recounts maple's history as a small, marginal farm product until mid-20th century innovations.
- He explains it was initially supplemental income for hill farmers, not a full industry.