The Evolution of a Maple Syrup Business

Pure maple syrup can be five times as expensive as “pancake syrup,” but maple farmers — and breakfast connoisseurs — say it’s worth it. Zachary Crockett pours it on thick.

• SOURCES:
  • Emma Marvin, co-C.E.O. of Butternut Mountain Farm.
  • David Marvin, founder of Butternut Mountain Farm.

• RESOURCES:
  • "Crop Production," by National Agricultural Statistics Service (USDA, 2025).
  • "Why Americans Overwhelmingly Prefer Fake Maple Syrup," by Christopher Ingraham (The Washington Post, 2015).
  • "History of Maple," (UVM Libraries).
  • Butternut Mountain Farm.

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